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When you combine ad tech integrations, in all their messy complexity, with data privacy laws like GDPR, the stakes for mistakes are high.
Last week, our managing editor, Allison Schiff, broke one such story. PubMatic had set the default timer to get consent in its own identity management solution so low – between 1 millisecond and 50 milliseconds – it was effectively ignoring consent signals because it didn’t give itself enough time to gather them.
Separately, PubMatic was found to be monitoring the bid activity of other SSPs, then replacing their identifiers with IDs that PubMatic had retrieved, which is known as identity stuffing.
Along with Allison, we bring on Sincera Co-Founders Ian Meyers and Mike O’Sullivan, who share how they spotted the bug that Allison wrote about and their opinions about which technical sins committed were the worst.
Listen in for a digestible primer on why the nitty-gritty details of ad tech matter – especially as regulators get more technical themselves.
